Revlon crystal aura

Role: Agency Creative Director, Video Director

Contributors: Daymion Mardel (Photographer), Alex Themistocleous (DP); Alex Bohn (Product Photographer); Yashua Simmons (Stylist); Javon Drake (Asst. Stylist); Harry Josh (Hair Stylist); Jacob Rozenberg (Asst. Hair); Kelly Kulton (Retouching); Ruba Abu-Nimah (Brand CD); Renée Theriault (Design Director)

Revlon launched a new trend focused product line for the first half of 2019 titled “Crystal Aura”.

As Creative Director on the agency side of house, I concepted and directed the campaign with a creative application that spoke to the trend in a meaningful and unexpected way to stand out in an oversaturated mass market.

I worked with a writer and art director to develop 3 distinct concepts. The result was a magical story arc across all of Revlon’s owned and 3rd party channels, meant to inspire, delight, and inform just how to Define Your Aura.