ELIZABETH ARDEN REBRAND

Role: Creative Director

Contributors: Studiowork.fr, Ly Heisig, Nathalie Mezard, Jacqueline Tsui

Elizabeth Arden is a heritage brand born from a female entrepreneur in the early 1900s. I was tasked to revitalize the wit of the original brand spirit and to expand the content offering through insightful messaging and updated, inclusive, elevated visuals. I prioritized building and refreshing industry relationships (photographers, producers, CGI and mixed media artists, agents) to create content, at scale, that would strengthen EA’s global luxury presence both in-store and online. The result is a humanistic approach that brings the luxe, tactile quality of the products to life while exciting and educating the consumer on advanced skincare.